At Sitelinx Organic SEO Agency, we help wedding photographers and businesses build and maintain a solid presence over the Internet by providing a bespoke SEO strategy. The long term purpose involves high quality leads, sales, traffic and more quote requests.
We’ve been providing SEO services for photographers for more than 10 years and we’ve helped wedding photographers from all over the world, but especially from the USA, gain the visibility and notoriety their professional services require for success.
Learn more about what we can do for you before getting in touch for a free quote.
What’s Wedding Photography SEO & How Photographers Can Benefit
Most people look for services they require online and the same rule applies to wedding photography. Growing in this industry means you’ll need to rank high in results. That’s what we’re doing at Sitelinx Organic SEO Agency, helping photographers rank high and draw a big chunk of the market.
Our SEO strategy is developed from scratch based on the project, but also implemented by the book. With so much competition, easy access to professional equipment and a significant growth in online searches, there are no reasons to skip SEO as part of your marketing plans.
Here’s everything our SEO services for wedding photographers near me can offer.
More Visibility
Put yourself in your potential clients’ shoes. How many results do you go through when you search for something online? Exactly, you almost never go to the second page. It’s one of the first few results. That’s what we’re offering, a position among the first results to increase your sales. Visibility sells, simple as that.
Our local SEO services for photographers go in more directions, but they always offer the same benefits.
A Step Ahead of the Competition
Dominate your local competition and smash the leads. Ranking in locations where you provide the wedding photography service means around 50% of those who need your service will click on your link. Mire traffic and leads will put you ahead of your direct competitors.
More Revenue
You don’t have to be a genius to realize that being on top of everyone else means customers will see your service before anything else. While it’s normal for people to search and compare, a good first impression will bring in more sales and revenue.
Good ROI
SEO services for photographers aren’t just an idea to grow, but an actual necessity these days. Besides, compared to other marketing techniques, it offers an excellent return on investment, much better than traditional methods.
Organic Leads
Being at the top of search results makes you an authority. People inevitably associate the first results with the most authoritative websites. This means you’re seen as the front runner, while everyone else is a potential alternative, but not as good as you.
It’s a natural and organic way to get more leads. It’s far more effective than traditional marketing or advertising, which is expensive and unnatural. Becoming an authority will draw people over without you having to do anything else.
Finding SEO services for wedding photographers near me will inevitably bring all these benefits, showcasing a significant growth in the long run.
Why Are SEO Services for Photographers So Important?
Wedding photography SEO is no longer an option to be ignored, but an actual necessity. In today’s age of technology, wedding photographers face more challenges than ever. There is plenty of competition out there too.
Anyone can purchase a professional piece of equipment, regardless of the price, with an easy 0% rate. Anyone can take a free or cheap course online and call themselves a photographer. This means anyone can beat you on prices.
And if you think about it, with so many photo social networks out there, every teenager has some clues about angles, lights and other aspects related to photography.
Still unsure about the competition? Here are more interesting things to know before getting in touch with our SEO services for photographers.
- There are hundreds of thousands of photographers in the USA.
- Up to 98% of all clients learn about local wedding photographers from web searches.
- Most people in need of a wedding photographer use the “near me” keywords.
- The first five results in Google get about 70% of all clicks.
- Nearly 50% of all clicks go to the first result.
With these aspects in mind, it’s obvious that our local SEO services for photographers are by far some of the best ideas to grow your business with long term success.
SEO Over Other Forms of Marketing
There are more forms of marketing out there, but none of them compares to the benefits of search engine optimization. Our SEO services for photographers can easily compete against any other form of advertising.
Pay Per Click
Pay Per Click marketing shows you first, as a sponsored link. The problem is many browsers with ad blockers prevent sponsored links from showing up, only to give users a more organic experience.
At the same time, this technique only works if you keep pouring money into it. And based on your location and competition, a click could cost a few cents or up to $40. That’s just one click, even if a client makes it by mistake.
SEO takes longer, but it will run over a longer period of time, without requiring constant investments.
Radio
Radio and TV advertising is expensive. It could work and some people may actually look your name up online if they truly need a wedding photographer. It’s not a targeted marketing campaign though.
You practically pay a fortune for your name to be advertised to thousands of people. Most of them aren’t looking for a wedding photographer, so it’s a waste. Our SEO services for photographers will push your growth in the better direction.
Newspapers and Flyers
Similarly, newspapers and flyers or other forms of marketing will hit a general population, rather than a targeted one. The ROI is incredibly low. You may get some results out of such techniques, but they won’t compensate for the money you’ll have to spend.
Our Services
At Sitelinx Organic SEO Agency, we offer a customized approach to your search engine optimization campaign, meaning we tackle more steps and techniques in order to build a custom strategy. Here are some of the things we’ll do for you.
Local Google SEO
This step in your campaign will boost your presence in the local community. It makes no difference what area you target. Your service will pop up among the first when someone looks for a “wedding photographer near me” or other similar keywords.
Of course, for this step to be successful, we’ll have to understand your growth and expansion plans. It’s also important to have a Google Business Profile page, but also integrate it into your website. Don’t worry, we’ll sort everything out for you.
On-Page Optimization
Your website must follow both written and unwritten rules from search engines in order to be indexed and displayed correctly before your competition. What’s on your website will help Google and other search engines determine how much value you can provide.
From the URL structure and title tags to meta descriptions, keywords and links, our SEO consultants will evaluate and cover every single aspect to ensure your on-page optimization is spot on. Our research will also identify the best keywords to focus on.
Website Content
The content of your website is just as important for our bespoke SEO strategy to work wonders. The quality of your content reveals the value you’re about to offer. Without quality content, search engines will refuse to put you higher in results.
You need detailed content, as well as fresh content. It’s important to show consistency and quality in your work, something that many photographers don’t have. A simple portfolio isn’t enough. Luckily, we have experienced content writers to push your website further.
Top-Notch User Experience
A good user experience contributes to how search engines see your website and again, we’re here to help. The user experience will also convince people to ask for a quote, bookmark your site or make a call.
Your website requires a responsive design, an intuitive interface regardless of the device (mobile friendly too), an easy to use navigation and a link that showcases your services and previous work.
Types of Wedding Photographers Who Need SEO
Every wedding photographer out there will require some sort of SEO. Unless you provide local services in an isolated village with no other communities on a 50 mile radius, chances are you’ll have some sort of competition, hence the necessity of our SEO services for photographers.
Photography Portfolios
If you already have a wedding photography wedding portfolio, that’s what you need to show your potential clients. They’ll need to understand what kind of style and vision you have, which will ultimately help them decide if you’re on the same page.
It’s perfectly normal for some people to prefer other styles or ideas, hence the necessity to do a bit of research. But if your portfolio is well built and attractive, chances are it will draw a series of requests for free quotes.
New Wedding Photographers
New wedding photographers will find it difficult to become popular in a saturated market. No matter how good they are, how much training they’ve been through or how professional their equipment is, no one will call them if they’re not visible.
Indeed, building a portfolio will help, but like any other professional, you need to start somewhere. Popping up among the first results in search engines will give your new business a boost with long term results.
Seasoned Wedding Photographers
Just because you already have a portfolio and a reputation, it doesn’t mean you’ll retain your top position forever. New blood is coming from behind with different techniques and visions, which may blow your current clients away.
Young photographers understand how the Internet works, as well as the benefits of SEO. It’s the environment they’ve grown in, so chances are you’ll end up behind them before you even realize it. Maintaining your presence involves a high degree of SEO, even if you’re already at the top.
FAQs
Still unsure about how SEO can benefit your wedding photography business?
Can wedding photography SEO help me find new clients?
Absolutely. In a world where everyone’s looking for products and services online, being among the first results will turn you into a viable recommendation.
How long do I need to invest in SEO?
Ultimately, it depends on your goals, growth plan and competition. Keep in mind that in general, maintaining a good presence requires consistent and new content.
How much does wedding photography SEO cost?
Each campaign is individualized, so prices depend on your goals, competition and small details regarding your bespoke plan.
Do I need supplemental content?
Search engines appreciate supplemental and new content, so that’s one of our top recommendations. We also have the writers to develop and optimize it.
Are my results guaranteed?
No one can guarantee SEO results. If you’re given a guarantee, move on because you’re likely to get nothing. What we guarantee is applying techniques and ideas we’ve succeeded with over the years.
Our SEO services for photographers begin with a free consultation and a quote, so don’t hesitate to get in touch with us today.
